Jun 20, 2015

Samsung’s new innovation for road safety: Safety Truck


Samsung, the company well known for its Galaxy smartphones, LCD, LED and curved screen TVs as well as legal battles with Apple. We all know or use Samsung in some way or other in our daily lives. Yesterday I came across an advertisement on YouTube from Samsung and the idea used and shown can definitely change the way we drive.

Yes, Google is working on its driverless car, we have heard rumours of Apple working on its own Apple car( don’t call it iCar :P), HERE division of Nokia is also working on smartcars. But the technology and thinking used by Samsung is different. Now not boring you, here is the advertisement. Just take a look.


This initiative was created by Leo Burnett / Buenos Aires for Samsung’s Argentinian corporate office to promote road safety.Isn’t it cool? I think this technology can and should also be used here in India. As we too have many miles of single lane roads and overtaking a long vehicle is really scary sometimes on these roads. It could definitely help saves live in road accidents, caused due to badly timed overtaking. And as Indians when we are on road, many of us drive irresponsibly and think  it’s the responsibility of other persons on road to save us. This technology from Samsung can definitely help us in achieving that target and maybe to live longer. Jokes apart I had seen some badly timed overtaking gone horribly wrong.

In this technology, a built-in wireless camera is placed at the front of vehicle and four rear outdoor monitors are placed on back door of Samsung lorry, which will display video from the camera fitted at the front of the vehicle. The trailing car, bike or any other vehicle can plan the overtake of long vehicle once they see no incoming traffic from they can over take, reducing the chances of an accident to zero. The camera is equipped with night vision mode too. So no issues in night also, helping vehicles at the back. This technology as Samsung in ad says, ‘An idea that instead or changing people’s lives. Saves them’.

Yes this could not be foolproof, but it seems promising and authorities and companies should look into this to make it more involved in daily life and working. Nothing is more precious than life and we all must do what we can to save it. One thing more which I would like to say to all our readers, drive safe, drive responsibly. Modern cars, bikes and other vehicles have improved much in last three decades in terms of safety, more and more technology is being used. Still the most important part while driving any vehicle of any kind is still the human component. And we all must do our bit for safety on road for ourselves and also for others

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